4 Key Reasons for including Email Marketing in your marketing mix

Published by Alison Gittins

Email marketing is one of the best ways to find clients and grow your business.  It’s a must have marketing tool.  Recent research shows that email still out performs Facebook and twitter when it comes to increases in sales.

It’s inexpensive and straight forward to do. Regardless of the size of your business, you should consider using email marketing to attract more prospects, and increaser sales from your existing customers and clients.

Here are 4  key benefits of using email in your marketing mix:

  1. Targeted – email can reach a specific audience with a relevant message that will win their attention and get them to take action.
  2. Measurable results Email marketing campaigns are easily tracked. You can see exactly how many email messages were opened and how many email messages were clicked on and find out how well the campaign has worked
  3. Keep it personal – Email marketing is a great way to stay in touch with existing customers and prospects. It builds stronger relationships and increase up-sell opportunities.
  4. It’s a great way to keep in touch and remain front of mind.

To find out how to get started or to improve your email marketing efforts sign up for Durham Business Skills Builder – Email marketing workshop taking place on Tuesday 21st October