How many times have you been to a networking event only to hear someone confess: ‘we’re a bit shy about promoting ourselves’?
The North-East is full of fantastic businesses but all too often great successes about award wins, anniversaries and record turnovers are kept a closely guarded secret.
Meanwhile, those who shout loudest and longest get noticed and are top of the pile when potential customers come knocking.
Perhaps it’s British reserve that stops many business owners from singing about their successes.
But make no mistake – great PR is not about being boastful, it’s about enhancing your reputation with target audiences.
And the media can be your greatest ally.
Time and time again, businesses which have promoted themselves in the press at the right time with the right message, reap the benefits with a raised profile and credibility, new inquiries and more sales.
A carefully crafted press release, with a great story, engaging quotes and eye-catching images will help you stand out from your competitors.
It will create an impression and understanding of your business that is far more compelling than a sales brochure or advert. Editorial articles are not only perceived as independent and unbiased – the best kind of third party endorsement – they can be viewed, tweeted, re-posted and shared over and over again thanks to social media.
But writing the perfect press release isn’t easy. You need to know what to say, when to say it and who to say it to. Get the 5Ws right – the who, what, why, where and when – and you’re well on your way to telling a great story about your business that will enhance your reputation and boost your brand.
So what are you waiting for? If you’re itching to let the world know about your latest big order, sales success or fantastic team, then get scribbling.
Hey Presto is a workshop that will help you to describe what your business does best and create that all-important press release to generate the coverage you want in the media. We’ll also tell you what journalists want to know about you and what to tell them.
But you will not only know which stories to write and how to write them, you will also understand how newspapers work; why a picture paints a thousand words; and how to write articles for online media.
Hey Presto is delivered by award-winning journalist Jonathan Ward who has worked continuously within the media industry since 1992.
Author – Jonathan Ward