A business based in Cramlington is planning a national expansion following £500k investment. The funding comes from the Finance for Business North East Accelerator Fund, managed by Northstar Ventures, which has invested £350k alongside an angel investor.
Boilerplan UK supplies home owners with domestic boiler installation using a lean and innovative model. The company, which is already established in 6 regions across the UK, works with locally subcontracted engineers and installation partners while providing in-house after-sales care. This allows it to offer competitive prices without compromising on customer service.
The company was set up by Ian Henderson in 2014, after more than 20 years working in a family-run heating and plumbing company.
The investment will be used to build out the team, creating 12 new jobs, and to roll out the model nationally on a region by region basis.
Ian Henderson said: “The idea for Boilerplan UK came from my experiences working in heating and plumbing. The problem with the heating industry is that it is very antiquated – choices for private customers are still fairly limited. There are approximately 1 million new boilers fitted in privately owned homes each year. Customers typically have had two options – either to pay the expensive rates charged by national energy companies to receive good customer service, or to employ a small local company with cheaper rates but where there is no guarantee of after-sales care. I believed there was a large gap to fill in the market, which Boilerplan UK now addresses. By employing only a management team and customer service team directly we are able to keep our overheads low, passing the savings on to our customers. We then find the best plumbers in each area to partner with so we know our customers can enjoy a high standard of work, with the reassurance of having the support of a national customer service team.”
In addition to a customer-focused business model, Boilerplan UK has secured a contract with Barclays Bank which means customers receive one of the lowest rate finance deals available. Henderson said: “We can sign customers up for finance instantly using a Barclays’ iPad platform, when we survey the property for a new boiler. Customers don’t have to worry about paying for a new boiler outright and we sell finance at cost price, meaning our customers know they’re getting the best deal possible.”